We get in the trenches and run the workstreams alongside you — from narrative to capital — so the company can scale without losing its plot.
We replace market theory with behavioural reality and ruthless focus on the real human behind the segment.
Most early-stage failure is a narrative problem dressed up as a product, sales, or capital problem. We start at the source — who this is for and why — and work outward through every system that depends on getting that answer right. No hand-offs, no decks left behind, no advice without execution.
Experience forged across enterprise and early-stage.
Six workstreams covering every move from idea to seed. Not sequential — they run in parallel with a strict priority hierarchy. We embed across all of them, in founder voice, with the depth of a fractional C-level and the speed of an operator.
The thinking everything else is built on. Before pitching, selling, hiring or posting — there's a working answer to who this is for, what the problem is, why now, why this team.
Validation is binary; intelligence is ongoing. We build the discovery rhythm that surfaces signal from interviews, deals, and churn — and routes it back into product, narrative, and sales.
Two tracks that stress-test each other. Product stays honest only when revenue says "yes" — and the sales motion only sharpens when product hears the objections live.
Fundraising as continuous relationship-building. The deck is a leave-behind; the pitch is a conversation. We sequence outreach like a sales funnel and read between the no's.
The risk floor. Just-enough structure to de-risk the business and support fundraising — without burning founder attention on infrastructure that doesn't matter yet.
Founder-led, narrative-gated. From credibility, point of view, and being findable by the right people to brand building, channel strategy and campaigns planning.
We align the commercial model with what the startup actually needs. Three paths — pick the one that matches your runway and conviction. Numbers happen in conversation.
A full monthly fee for companies prioritising a clean, cash-based engagement. Fastest to start, no dilution, no small-print.
A split — typically 50/50, flexible from 20/80 to 80/20. Aligns incentives without stressing the burn. The most common path.
Full equity. Reserved for companies we'd otherwise want to invest in ourselves — we're betting on the outcome alongside you.
Over two decades of GTM and marketing roles across global corporates, challenger brands and early-stage startups - B2B and B2C, every shape and size. I work fractionally, as an advisor, or inside the team hands on - whichever the problem actually needs.
Europe-based operator working across digital assets media, business development, and startup advisory. She's part of the team at Bankless — one of the most-trusted independent media in crypto. Through GrowthHack, she sits on the founder side of the table: helping early-stage teams find the right customers, sharpen positioning and get traction.